All Day Scoop is a small, fictional ice cream shop in Vancouver, built on the idea that ice cream isn’t just for summer—it’s for any time of day, any season, whenever the craving strikes.　

The brand color palette features three shades representing morning, afternoon, and night, expressing that our ice cream can be enjoyed at any time of the day.

The design adopts a pop and friendly style to create an approachable, cheerful atmosphere.